In a landmark ruling earlier this year, the European Court of Justice revealed serious traceability failures in the global tuna trade, exposing misleading sourcing claims and raising the alarm on seafood fraud. This decision doesn’t just send ripples through the industry, it makes waves.
As National Fishing Month reminds us to take care of our oceans and seafood systems, businesses must cast a line and look at what’s really happening in their supply chains.
The Problem Beneath the Surface
From tuna to prawns, seafood remains one of the most fraud prone categories in the food system. According to Oceanographic Magazine, the court ruling not only highlighted fraudulent documentation in the tuna industry, but also underscored just how easily consumers and regulators can be misled when proper supply chain checks aren’t in place.
How Authenticate Helps You Stay Afloat
Our platform is designed to help businesses navigate increasingly complex seafood regulations, ensure compliance, and demonstrate real transparency, not just promises.
One of the powerful features of the Authenticate platform is the ability to plot the sea areas of fishing vessels involved in your supply chain. This mapping functionality allows users to verify the exact catch location, cross-check it against approved fishing zones, and flag any potential Illegal, Unreported or Unregulated (IUU) activity.
By visualising where seafood is sourced, businesses gain stronger evidence to support their sustainability claims and demonstrate traceability with confidence.
Discover the full catch of additional solutions, designed to hook inefficiencies, streamline compliance, and scale sustainability efforts across the board.
Whether you’re tackling tangled documentation, chasing elusive certifications, or keeping your eyes peeled for red flags upstream, these tools will help you stay on course, no need to fish around for answers.
Certifications | Track live supplier certifications like MSC, ASC, Global GAP and BAP to ensure responsible sourcing and meet retailer expectations.
Audits & Assessments | Digitally assess fishing practices, vessel standards, and supply chain risks and instantly summarise audits with our AI feature to identify non-conformances early
Document Management | Centrally store key files like catch certificates and sustainability declarations for easy access and compliance.
Specifications | Build detailed product specs with clear traceability on species, origin, and processing, essential for supply chain visibility.
Workflows | Automate key due diligence tasks like onboarding and document collection to save time.
Dashboards | Visualise certification coverage, supply risk, and sourcing trends with real-time dashboards.
Reel Results, Real Impact
As seafood sourcing faces growing scrutiny and pressure from regulators, retailers, and consumers alike, businesses must cast a wider net when it comes to due diligence.
From plotting catch areas to verifying certifications and automating audit reviews with AI, Ideagen Authenticate gives brands the visibility they need to keep their supply chains watertight.
Whether you’re tackling traceability, sustainability, or supplier performance, our tools are built to help you stay ahead of the tide.
Let’s navigate the future of responsible seafood sourcing, together.
Book a Demo and take a deeper dive into the Ideagen Authenticate platform