Fairtrade Fortnight which runs from 22nd September until 5th October is a reminder that fairness in supply chains is not automatic, it’s something that must be built, protected and proven.
Behind every product we consume there are farmers, producers, and communities whose livelihoods depend on fair treatment, safe working conditions, and sustainable practices.
Fairtrade is more than a label; it’s a movement. By choosing Fairtrade, consumers and businesses commit to fairer pay, fairer treatment and fairer futures. But with global supply chains growing ever more complex, good intentions aren’t good enough.
Businesses need visibility and verifiable data to ensure Fairtrade values flow through every tier
This is where technology steps in. At Ideagen Authenticate, we help businesses strengthen their Fairtrade commitments by:
- Supply Chain Mapping | Tracing ingredients and raw materials back to source, providing clarity on origins and risks.
- Certifications | Tracking and verifying Fairtrade and other certifications across global suppliers to ensure standards are met.
- Audits & Assessments | Creating digital surveys to monitor compliance with fair labour and sustainability standards.
- ESGnius | Benchmarking environmental, social, and governance performance to support transparent, ethical decision-making.
Together, these tools make it easier for businesses to move from promises to proof, building the trust and accountability that consumers demand and producers deserve.
Fairness isn’t a given, but with greater transparency and collaboration, it can become the standard. This Fairtrade Fortnight, let’s commit to a future where supply chains are not just productive, but fair.
Book a demo with our team to see how Ideagen Authenticate can support your fair trade commitments.