There are now estimated to be 1 in 4 people living in with allergies in the UK and alarmingly, research from Mintel found that almost half (48%) of Brits are unsure whether or not allergen labels are clear, and a further 15% have no confidence in them at all.  As a result of the tragic story of Natasha Ednand-Laperouse, the teenager who sadly suffered a fatal allergic reaction to a Pret a Manger baguette in 2016, and general consumer confusion, the importance of clear and full food labelling for pre-packed for direct sale goods has come to the fore.

What is Natasha’s Law?

The UK Food Information Amendment, also known as Natasha’s Law, will require food businesses to provide full ingredient lists and allergen labelling (emphasised in bold, italics or a different colour) on foods prepackaged for direct sale on the premises to help protect allergy sufferers and give them confidence in the food they buy.

“The introduction of Natasha’s Law brings greater transparency about what people are buying and eating, lays down new standards for the food companies, and highlights the battle against the growing epidemic of allergies,”

Zac Goldsmith, Food Minister

Who will be affected by Natasha’s Law?

The changes will apply to businesses in England, Wales and Northern Ireland who prepare and sell pre-packaged foods on premises.

When will Natasha’s Law begin?

Natasha’s Law will come into force from the 1st October 2021. All businesses located in England, Wales and Northern Ireland will be required to clearly label all foods packaged and produced on premises with a complete list of ingredients.

How can product specification software help with Natasha’s Law?

Trusted by household names in the food industry, the Authenticate platform for supply chain transparency provides businesses with the digital tools needed to see suppliers all the way back to source whilst managing and mitigating risk – whether that be for product, environmental or ethical reasons.

For businesses impacted by Natasha’s Law, using our Specification Builder solution takes the stress out of managing products by digitising details through the tiers, highlighting all 14 allergens and allowing users to identify products, suppliers or categories at risk efficiently. All within one secure, central environment.

To find out how our Specification Builder could help your business get ready for the 1st October, get in contact to book a demo.

For useful resources on Natasha’s Law, visit the Food Standards Agency website

For more information on the Authenticate platform or to discuss your challenges and requirements, get in touch with the team.