At a time when ethical sourcing and supply chain accountability are under more scrutiny than ever, the 2024 Business Benchmark on Farm Animal Welfare (BBFAW) report shines a spotlight on the businesses making tangible, lasting commitments to animal welfare.
Industry Wide Progress Worth Celebrating
- 94% of companies now acknowledge animal welfare as a business issue, a strong indicator that the industry is taking responsibility seriously.
- 85% have published an animal welfare policy statement, demonstrating growing transparency and accountability.
These figures signal a positive shift. More companies are embedding welfare into their sourcing strategies and openly communicating their commitments. This kind of visibility is essential for building trust and long-term sustainability.
Supporting Progress Through Transparency
Among the companies recognised for making notable progress in animal welfare are Greggs PLC and Premier Foods, both valued customers of Authenticate, both businesses improved their overall Impact Ratings compared to the previous year, demonstrating stronger governance, clearer targets, and increased transparency around their animal welfare commitments. Their achievements showcase the kind of meaningful, measurable progress that’s possible with a structured, data-driven approach.
“We’re proud to support leading businesses like Greggs and Premier Foods as they set the standard for ethical sourcing and transparent reporting. Their achievements in the BBFAW rankings reflect the kind of meaningful impact we strive to deliver with our technology every day.”
Alex Walters, CEO, Authenticate
Turning Policy into Practice
The data shows that businesses are moving beyond policy and into action something we see reflected in our own work with clients at Authenticate. Our platform enables businesses to go further, transforming intentions into measurable progress:
- Map their Supply Chains – Gain full visibility from farm to fork by identifying every tier of your supply network. This helps companies pinpoint where animal welfare risks might occur and collaborate directly with suppliers to address them.
- Certification Tracking – Visualise and track certified suppliers, such as those with Red Tractor, Global G.A.P., Soil Association and more, to monitor welfare compliance across every tier.
- Conduct Targeted Assessments – Create bespoke animal welfare assessments to gather the flock of supplier-level data across different regions, farming systems, and livestock species. With remote digital surveys, businesses can evaluate practices like enrichment, stocking density, and antibiotic use at scale.
- Track KPIs Over Time – Monitor and benchmark welfare improvements by defining custom KPIs such as transport times, free-range commitments, or the percentage of suppliers certified to high welfare standards.
- Centralise Critical Documentation – Our document management tools allow businesses to manage and store animal welfare policies, audit results, supplier codes of conduct, and declarations of compliance in one centralised hub.
- Dashboards for Clarity – Use easy-to-navigate dashboards to monitor supplier performance, benchmark progress, and keep welfare visibility front and centre
Staying Ahead of the Flock
Animal welfare isn’t just a line item in a report, it’s a reflection of a company’s values, ethics and responsibility to the planet and its people. At Authenticate, we’re committed to helping organisations turn their values into action.
We’re here to support businesses that want to lead with purpose and transparency, and we’re ready to support even more companies on that journey.
Interested in learning how our supply chain transparency platform can help you deliver on your welfare commitments?
Contact our team for a demo or to learn more.