Trusted by top UK supermarkets

From deep supply chain mapping of high risk products to monitoring monthly animal welfare KPIs on upland farms, Authenticate is widely used by the retail sector to win the battle for consumer confidence.

A Toolkit for Technical Directors

Authenticate is changing the way key personnel within major UK retailers work with their suppliers. By designing a solution with food retailers in mind, Authenticate is providing a comprehensive way to manage the ever-growing burden of compliance data for both simple and complex product lines.

The platform’s technology-led solution is ending the costly and disconnected methods of sourcing, managing and analysing data that have led to the food scandals and product recalls that have plagued large food businesses in recent years. 

Solid Brand Protection

With modern consumers becoming ever more concerned with issues relating to provenance, ethical standards, animal welfare, sustainability and Modern Slavery issues, patchy knowledge of your immediate suppliers is no longer enough. 

A strong relationship with your entire supply base, from tier 1 right back to source, must be clearly demonstrated in order to back up claims and build trust in the products on your shelves. 

Top tech solutions for retailers:

Audits and Assessments
Full Chain of Custody Mapping

“Coop is the Uk’s largest consumer co-operative and the fastest growing convenience retailer in the UK. In 2017, Coop announced it will only source 100% fresh British meat for its own-brand and in 2018, all its own brand frozen products will only use 100% British meat. Authenticate has worked with Coop since 2013, providing its Agri supplier platform to manage animal welfare measures and other key metrics. This includes all British beef, pork, lamb, poultry and eggs"

Ciara Gorst

Head of Agriculture


Don’t just take our word for it...

  • “Using Authenticate has been instrumental in validating our objectives”

    David Houghton

    Technical Director

Latest news & information

Protected: Member case study: Pauwels

14 September 2018Authenticate

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Protected: Member case study: New England Seafood

13 September 2018Authenticate

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Feature Update: NEW Report Builder

12 September 2018Authenticate

What percentage of your products come from outside the EU?  Are the indirect suppliers in your supply chain up-to-date members of recognised accreditation sche...

Alex Walters joins Authenticate as Chief Commercial Officer

12 September 2018Authenticate

          Alex Walters has joined Authenticate as Chief Commercial Officer to lead the sales function for both new and existing customers. With close to ...