Tech solutions for fast-paced supply chains


The challenge of greater data

The demand for transparency and product-level data from wholesalers and distributors has risen significantly since the introduction of the Food Information Regulations (FIR) in 2014, particularly in the areas of food service and hospitality.

The wholesale and distribution industry cite vast numbers of requests for in-depth product data which must be obtained from supplying manufacturers. When considering the dynamic nature of food product specifications, which regularly see changes to ingredient listings, combined with the sheer scale of product ranges offered by your average wholesaler,  the task of managing this amount of data presents a daunting challenge.


Seamless flow of information

The Authenticate platform allows for uninterrupted transfer of critical product data from manufacturer to wholesaler/distributor and onwards to the ultimate consumer-facing customer. 

Thousands of branded product lines are already listed within the Authenticate platform, all of which can be accessed by the simple click of a button.

Authenticate eliminates the duplication of work, the endless completion of spreadsheets and the risk of data input error. The interoperability of the platform means that data can be electronically migrated into internal operating systems and other ERP systems, meaning that once added, all product-level data can be shared with any customer.

Don’t just take our word for it...

  • “Using Authenticate has been instrumental in validating our objectives”

    David Houghton

    Technical Director

Latest news & information

Feature Update: Mapping Status Screen

12 September 2018Authenticate

Are your direct suppliers members of the Authenticate platform? How many of your products are linked to verified supplier profiles? Does your supply chain visib...

Alex Walters joins Authenticate as Chief Commercial Officer

12 September 2018Authenticate

With close to 20 years’ experience managing the sales functions of leading software and technology businesses within the food and beverage industry, Alex...

New white paper: Blockchain Technology for the Global Food Supply Network

19 July 2018Authenticate

  Authenticate’s latest white paper covering the subject of blockchain technology within the global food supply network is now available to download. Ami...

Feature Update: Print-and-go company profiles

03 July 2018Authenticate

Print-and-go company profile PDFs coming soon to the Authenticate directory Turn supplier data into an auto-formatted reference document at the click of a butto...