Businesses are facing increasing pressure to safeguard the welfare of animals in their supply chains through the implementation of operational measures. In the past 10 years businesses have shown increasing progress supporting animal welfare and are continually looking for new ways to improve their standards. Supply chain transparency is supporting many businesses in this particular area.

What is supply chain transparency? And why is it important?

Supply chain transparency requires companies to know what’s happening at all stages of their supply chain, including how and where their goods are produced, and then share this knowledge both internally and externally.

Supply chain transparency is becoming increasingly important as more consumers are demanding it. In fact, consumers are willing to pay more for products from businesses with transparent supply chains. This is because consumers value information about how their food has been produced, with 67% of consumers want more [information] on ethics before choosing what they eat. Many consumers have chosen to become bypass animal products entirely due to animal welfare concerns, however, those who still consume animal products want animal welfare certifications on their food, and 67% of consumers would be willing to pay a higher price for such certified food.

What is animal welfare?

Animal welfare refers to the treatment of animals and their state regarding both their physical and mental needs. Animal welfare protects animals by providing guidelines for ‘humane’ treatment around food, entertainment, clothing, and experimentation. Animal welfare is important to a large percentage of consumers, with over 77% of consumers being concerned about animal welfare in relation to their food. This has resulted in businesses making an increasing effort to improve animal welfare within their supply chains. Transparency facilitates this objective and makes it clear to consumers and businesses alike.

How can supply chain transparency measures improve animal welfare?

With animal welfare being an increasingly large buzzword within the manufacturing sector, businesses are looking for new ways to show customers that their products align with their animal-friendly values. Supply chain transparency is a key way for businesses to deliver higher standards of animal welfare. Supply chain transparency, along with strong supplier management, allows businesses to be innovative and adaptable when responding to societal and business pressures to protect animal welfare.

Increased knowledge of the supply chain

Supply chain transparency allows businesses to know what is happening at all stages of their supply chains. This means that all stages of the process are regulated and regularly reviewed. This activity ensures that businesses can monitor animal welfare in relation to all stages of the supply chain, guaranteeing that all regulations are upheld. Often supply chains will include several different countries and therefore a range of regulations, however, transparency allows a business to verify their own goals and standards around animal welfare are being met, in addition to local legislation requirements.

Accountability to customers and the business

Another stage in supply chain transparency is sharing knowledge and expectations with all direct and indirect actors. This holds businesses accountable at all stages of the supply chain in relation to many regulations and performance concerning a range of topics, including animal welfare. For most businesses’ appealing to consumer demands is essential. Supply chain transparency provides organisations with the visibility and insight needed to be able to share key information with customers, whilst validating product claims. The need to secure consumers and protect reputation provides businesses with an added incentive to improve animal welfare throughout the entirety of their supply chains, along with legislation and other sector pressures.

How can you implement supply chain transparency measures?

Implementing supply chain transparency to optimise reporting progress regarding animal welfare goals can seem like a mammoth task. Utilising supply chain software can help you by providing transparency, highlighting potential risks, and generating real-time data from anywhere in the world.

The Authenticate platform has a suite of digital tools available to businesses to maintain and improve standards concerning animal welfare all the way back to the source. This includes:

  • Digital Audits – send bespoke assessments to generate risk scores and benchmark suppliers
  • Document Management – share animal welfare policies and collate supplier acknowledgements in a central environment
  • Certifications – monitor supplier status against recognised certification schemes such as RSPCA Assured, BRC, Global GAP and Sedex
  • KPI Manager – collate supplier performance metrics for key priority areas ranging from live transportation time, antibiotic use and pre-slaughter stunning

Is your business looking to improve animal welfare standards in your supply chain? Join other businesses, such as Coles and Premier Foods, accelerating animal welfare ambitions with Authenticate.

Supply chain transparency relies on a constant culture of improvement internally and throughout supply chains. The demand for transparency is growing and is unlikely to stop. Are you ready to optimise your supply chain transparency with our collaborative platform? Get in touch with the Authenticate team for more information and support.

For more information on the Authenticate platform or to discuss your challenges and requirements, get in touch with the team.